I have a small business and help with a non-profit’s Facebook and other social media sites so I was very excited to pick up a copy of Social Media: Strategies to Mastering Your Brand, Facebook, Instagram, Twitter, and Snapchat by David Kelly. I was hoping it would teach me ways to attract followers to my social media pages and show me better ways to make my posts engaging and worth the time I spent working on the pages. The intro to this book promised not only help with these four social media outlets but several others including Flickr, Pinterest, and LinkedIn.
The book started off fairly strong and talked about branding which I knew was important and while we have clearly defined Mission and Vision Statements on the pages I knew working on a branding statement might help keep the point of our posts and interactions more to the point. The author gave clear examples of what branding statements looking like and I was ready to learn how to start making that work in my favor on social media.
After that I have to say I was quite a bit disappointed. I’ll admit I don’t have accounts on all the different media the author discussed but I did have several account like Twitter and Facebook that was discussed and the information was nothing more than what I learned poking around some on my own on those sites already. I didn’t fully understand the directions to the other sites because I’ve never been on them but I imagine if I was looking at the screens I would have also figured this out without the help from the book. The information provided is quite rudimentary.
The biggest downside to this book is the editing or rather the lack thereof. It looks as if no one proofed it before it was published and it shows. The other thing I have to add is that at many points in the book that looked as though they had been simply lifted out of articles about the particular social media form and sat in the book. There were a couple of times where an example of a person using the social media application of interest suddenly just showed up in the middle of a story and made no sense no matter how far back in the chapter I backtracked.
There is a final chapter addressing statistics from sites but I felt like it was already things I knew like finding out what time of the day you should post to catch the most viewers and seeing which posts the viewers liked the most and trying to recreate those posts. I was already trying these things on my own and it seems hit and miss for the most part so I was hoping there was going to be some creative ways to post demonstrated in the book but there was no sign of them. All the suggestions for maximizing social media for your business seemed almost the same for each application the author talked about.
If you are brand new to social media and don’t have a clue how to make a page or open an account on any of the social media platforms mentioned; you might find this book helpful. You might also just be able to figure it out on your own playing with it for a day or so as well. If you’ve already created your social media platforms and have been at it a while there’s really not that much for you in this book. I