A very helpful resource guide, The Complete Guide to Facebook Advertising by Brian Meert takes you step by step through how to create and manage your business and your business ads on Facebook. The guide offers many graphics and screenshots that take you through the process starting at making a Facebook profile and page to making and tracking business ads. There is also a comprehensive glossary in the back of the book and plenty of other resource]s to help you navigate your way through this field.
The biggest strength to this book is the screenshot graphics that go through each process step by step with the pictures so you know exactly what each screen looks like and can follow along effortlessly. Each process is explained in its own step by step process so you don’t have to search for the way to start something and then flip through pages to find how to do the last part of it. Although it added to the page length, which may at first seem a bit intimidating, it is really just from the graphics and listing each process by itself. For example, it might be that to make an ad with a single image and to make a video ad start out the same way but the author has gone through each process from start to finish so you don’t need to dig for the information. This makes me feel more comfortable with trying to do a certain type of advertising and more confident that I can accomplish it. I love the resources that are included in the manual as well, especially the links to help from Facebook because I have spent hours in the past trying to find information to contact Facebook and just running in circles. There are also plenty of other outside sources to help you stay up to date in the field if you try to manage your account alone as well as a resource for you to arrange for a consultation from the author’s business which does these types of ads.
The only really confusing part of the book for me was in the beginning. Chapter two was almost Japanese to me as it started explaining terms with no reference for where or how I was going to use them. I felt like this just should have been included in the glossary in the back of the book and the author could have used more context to explain those terms. I’m still not entirely sure about pixels although the were explained in context later in the book and helped me to clarify why they were so important as well as how to make them and install them, but after chapter two and until the later material I just wasn’t sure what it was all about. In the end, however, it was explained quite well.
This is definitely a resource book you’ll want to have around if you are a business owner that utilizes Facebook, and honestly that is most businesses these days. It doesn’t matter if you are a small business or large chain, this book goes into the basics and how to really manage and make the most of the advertising you are paying for as well as how the whole system really works so it is a must have. The directions are so easy to understand and the pictures of the screens so you can match up what you are looking at is extremely helpful. Anyone, even those with limited knowledge on how to use social media, Facebook, and how to advertise will find it much easier to manage and accomplish your goals with!