Book Review

More Is More: How the Best Companies Go Farther and Work Hard to Create Knock Your Socks Off Customer Experience by Blake Morgan

In More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences by Blake Morgan, Morgan lays out an organizational psychology theory on how companies can gain and retain customers by creating exceptional customer experiences from initial advertising to customers becoming repeat customers of a brand. The typical company… Continue reading More Is More: How the Best Companies Go Farther and Work Hard to Create Knock Your Socks Off Customer Experience by Blake Morgan

Book Review

The Complete Guide to Facebook Advertising By Brian Meert

A very helpful resource guide, The Complete Guide to Facebook Advertising by Brian Meert takes you step by step through how to create and manage your business and your business ads on Facebook.  The guide offers many graphics and screenshots that take you through the process starting at making a Facebook profile and page to… Continue reading The Complete Guide to Facebook Advertising By Brian Meert

Book Review

Think, Engage, Thrive By Phillip Masiello

A good handbook for anyone involved in marketing in the current digital age is Think, Engage, and Thrive: Marketing Actions to Skyrocket Your Brand in the Digital Age by Phillip Masiello is a must have resource.  The author of this book has invaluable insight and knowledge in the marketing field that he shares in this… Continue reading Think, Engage, Thrive By Phillip Masiello