Book Review

More Is More: How the Best Companies Go Farther and Work Hard to Create Knock Your Socks Off Customer Experience by Blake Morgan

In More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences by Blake Morgan, Morgan lays out an organizational psychology theory on how companies can gain and retain customers by creating exceptional customer experiences from initial advertising to customers becoming repeat customers of a brand. The typical company… Continue reading More Is More: How the Best Companies Go Farther and Work Hard to Create Knock Your Socks Off Customer Experience by Blake Morgan